You could have your entire brand story, plus the copy for your website developed and written out, four weeks from now. (Seriously!)
What if you could hand over your jumble of ideas, wants, and needs and let someone else make sense of them? Someone who works with purpose-driven businesses like yours, hates copy that sounds “sales-y”, and knows how to craft the kind of compelling message that appeals to your unique audience. (And gets them to convert, too!)
Maybe your business needs fresh messaging to recapture the attention of your audience. Or maybe you’re getting ready to launch your business for the first time but figuring out how to express your brand and write out an entire website is just not your strong-suit.
Let me handle the brand strategy and word-smithery so you can focus on the parts of running a business that suit you best.
The Brand Story + Website Copy package is a 4-week jumpstart to get your brand story straight, your copy written, and set you up with all the tools you need to mobilize your brand strategy.
Your challenges include:
Not knowing how to clearly say who you are and what you do
Uninspired messaging and copywriting
Fostering brand evangelists — getting them to subscribe, follow, and spread the word
Lack of time and marketing resources
Setting yourself apart from the competition
Pitching yourself or your company to investors
Recruiting dynamic job applicants
Knowing what that “next step” looks like
Here’s how the Brand Story +Website Copy magic happens:
We’ll work one-on-one to dive deep into your business, market, audience, and goals to create a snapshot of where you are now. Together, we’ll gain clarity around building a brand that is true to your values and purpose and reflects where you’re going next.
(Approx. 1-2 hour strategy session)
Kick up your feet and leave this step to me! During this phase, I’ll be hard at work behind the scenes writing up to five pages of website copy and compiling your brand guidelines into your own custom Big Picture Brand Blueprint and Toolkit.
Weekly check-ins and collaborative tools ensure a pitch perfect outcome.
With your copy delivered and Brand Blueprint and Toolkit in hand, we’ll sit down for a 1-hour masterclass where I’ll teach you how to use these resources on your social media, blog, client resources, events, at conferences, for PR purposes, and more.
This step is valuable for all members of your team, so grab a conference room and a cold brew and get ready to learn how to take your new brand public!
(Approx. 45-min session)
Big Picture Branding Tip #265
57% of an online purchase decision is made before the client or customer has even made first contact with you.* You have the power to influence their experience.
What you walk away with:
Why is the branding component necessary? Can’t you just write my copy without it?
Generic copy that doesn’t jive with your overall brand strategy makes you sound like a commodity, or worse, a gimmick — and there are thousands of “conversion copywriters” who will happily ignore your brand and take your money and run.
I have over a decade of experience as a marketer/brand strategist/copywriter and my mission is to help companies and brands tell their stories so their audience feels inspired and connected to that brand’s purpose.
I have worked for large corporate entities and scrappy tech startups who are killing it in their respective fields. Take a note from their playbooks: If you want to build a grown-up business (even if you’re a team of one) brand strategy is key!
Big Picture Branding Tip #459
“Conversion Copy” without a brand story is just sales jargon.
Figure out who you are first, then how you’re going to say it.
Big Picture Branding Tip #622
A brand is more than a logo or tagline.
It’s a strategic endeavor.
Once you’re able to articulate your business’ vision and know how you want people to perceive you, you’ll finally know how to talk about yourself and where.
Website Copy: With the right copy in place, you’ll have the power to control your brand perception and turn visitors into buyers.
Social Media: You’ll know what to talk about on social, what imagery to post, and what tone to take.
Blogging Content: You’ll know what topics your audience wants to read about and what inspires them to take action.
Speaking Engagements: You’ll know what your audience wants to hear you talk about and what kind of storytelling inspires them to talk about you in return.
Marketing Campaigns: You’ll capitalize on the right elements of your business to create evocative campaigns that get attention. You’ll have an easier time identifying headlines, hashtags, slogans, and creative direction.
Product Launches: You’ll be able to name products or new services and be crystal clear about how all arms of your brand work strategically together.
One Brand Identity To Rule Them All: Make it easier for your team to be better brand ambassadors for your business. With your Brand Blueprint and Toolkit you’ll have one cohesive representation of yourself, in one place, for everyone to access. No more off-brand stock photos and meaningless icons. Ampersand, title case, oxford commas, headlines ending with a period or not? Which logo and which company description? Can I say it like this on Twitter? How do we address donors or clients? I thought we weren’t using the color orange anymore. Does anyone have a slide presentation template or letterhead? Sound familiar? Nip this one in the bud!
Enhanced Audience Experience: Your audience will immediately recognize your brand. You’ll give them a reason to follow you, engage with you, and eagerly tell others about your value and benefits, beyond the point-of-sale.
Get clear on your brand story and let me translate it into your website’s copy.
(And level up your skills in my brand implementation masterclass!)
(Hear that? That’s the sound of your brand strategy and copywriting problems melting away.)