As human beings, we build emotional connections to people – not products or services. Having a brand personality and using it consistently throughout your sales, marketing, and communications materials builds a brand your audience can relate to, leading to greater appeal, trust, differentiation, and loyalty.
Determining your brand’s personality is also easy.
I’ve put together seven easy exercises you can complete in under 10 minutes to determine your brand’s personality.
(P.S. Sign up to get a printable version of this workbook!)
Congratulations, you zipped through the first two exercises!
Want 5 more?
Sign up here for the full workbook in all its glory:
Purpose, Tone, Language, Voice, Character, Muse, and Brand Feel.
What’s more, email or snap a picture of your last page (your Brand Personality Summary) and I’ll review your results, give you further feedback, and reveal your next-steps!
Images courtesy of Unsplash and the incredible When I Grow Up Coach, Michelle Ward.