Hi, I’m Courtney Fanning.
I’ve built my career on diving deep into consumer behavior and asking how brands can be better communicators.
I don’t believe that purpose and profit are exclusive, but I do believe that most businesses are putting their purpose — a powerful marketing tool — on the back-burner.
As a purpose-focused brand strategist, it is my mission to help businesses clarify their values and create powerful stories that resonate with the right audience to create greater impact.
I’ve spent 10 years building one-of-a-kind brand and marketing experiences for organizations across multiple industries. The diversity of my experience has exposed me to a wide range of consumer types and I know what makes them tick.
Some of my work includes building brand strategies for two of the "Big Six" publishing companies. I’ve worked with New York Times bestselling authors and fostered brand partnerships with major American cosmetics, retail, and media companies. I’ve built a ground-up brand and marketing strategy for a tech startup serving Fortune 500 clients. I’ve watched as a 93-year-old magazine evolved its brand and print product to cater to a digital-first economy. I’ve worn one of the many rotating hats required to keep a resource-strapped but impassioned nonprofit afloat. And I’ve worked to help differentiate a performing arts higher education institution in an effort to raise application and enrollment rates.
For my next act, I’d like to work with you and your business.
My love for amplifying brand awareness through the art of compelling storytelling originated when I launched my career in NYC’s publishing industry.
I currently serve on the Women in Leadership Nexus Events Committee
I am a Refugee Mentor with Dorcas International Institute of Rhode Island and a Student Mentor with Pathways in Technology Early College High School (PTECH).
Before the arrival of my daughter, I spent countless sunrise-mornings packing veggie boxes for local schools, community centers, and hospitals with Farm Fresh Rhode Island.
I obtained a B.A. in English Literature and Language from the University of Washington and an M.S. in Digital & Print Media from NYU as a Bantam Publishing Studies Fellow.