Accelerate your business with story-driven website copywriting, sales copy, brand messaging, and more.
TL;DR: writing your copy isn’t your idea of a good time.
NOT ME STATING THE OBVIOUS, BUT...
Most days you worry your copy isn’t speaking to anyone in particular (audience who?) and you don’t need to look at your analytics to know your copy isn’t driving your visitors deeper into your site to learn about your products and services. Your visitors are X-ing out too early and your purpose (the thing people connect with most) is buried underneath a word salad.
Leave it to me to craft SEO-enriched copy that converts browsers into buyers and gives you peace of mind knowing your words are doing the selling for you.
Every website and sales campaign needs an angle. Your unique messaging framework primes your audience for your offers. (While remaining true to your purpose.)
Whether we're writing sales copy for your course launch or revamping your site, my Brand Strategy Blueprint process gives us the clarity and direction we need to execute stand out copy.
Luckily, you found me and writing your copy is kind of my thing.
Copy is more than words and I'm more than a pretty face. I have 15+ years of experience writing and marketing for businesses and I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does and I do.
I started Big Picture Copywriting because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in (my tech marketer past life). Because yawn-inducing copy without purpose or personality that disregards UX and behavioral science has no legs to market upon.
I’m Courtney Fanning.
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I've got a stellar crew of designers and developers on standby.
Copywriting Services
My signature process for refining your brand messaging and translating it into website copy that keeps you booked and busy year-round.
Looking for a dream team?
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Get inside your audience’s heads with better brand messaging. Dial in your brand story, audience personas, marketing messaging, brand voice, pillars, and more in this 4-day messaging intensive.
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Long-form sales page copy that moves people to buy your courses and offers without giving them (and you) the ick.
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Not ready for custom? Grab my BP-approved templates designed to help you do the dang thing when you've got champagne taste but a boxed-wine budget.
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Misty Molloy, Founder of CoCreative Interiors
“Capturing the right tone had a domino effect...”
...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.
“I would have never arranged my copy so well without Courtney’s talent.”
To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.
Barbara de la Torre, Founder of Third Opinion MD
The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.
“Courtney took my vision and created something better than I even imagined.”
Bryn Panee Burkhart, Founder of BRIGHT Evolution
"I wanted to rebrand for AGES. I got my time back and I finally got that 'finished feeling' I'd been searching for. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time."
CEO & Founder of The Connection
I finally got that “finished feeling” I’d been searching for.
They want to be talked to, not at. They want to buy from brands that speak like them and sound like their inner monologue. It's okay to loosen your collar and unbutton the top button but your words still have to count!
can we get real for a second?
Determine your brand's personality with seven easy exercises you can do in under 10-minutes.
An easy-to-follow framework to use when refreshing your brand identity and messaging.
The essential best-practices to check off the list before hitting publish on your blog posts, websites, and media content.
Write your homepage copy from header to footer with this easy-to-follow Google doc template + visual wireframe.
Dead simple prompt-filled templates and guides to get the job done when hiring a 4-fig copywriter just isn't in the cards.
More cheers, less tears
Learn to dive three levels deep into how your audience thinks so you can write compelling messaging like nobody else.
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The bi-weekly newsletter serving up templates, tutorials, and actionable copy tips to help you serve and sell with your words.
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The bi-weekly newsletter serving up templates, tutorials, and actionable copy tips to help you serve and sell with your words.
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